Introduced by Gibson in the 1930s, the ES (Electric Spanish) series would transform the role of the guitar in the world of the big bands and jazz groups. With amplification, the guitarist could solo along with the horn sections and mix with the percussion. Gibson featured many prominent guitarists naming them Gibson Allstars. An inspired marketing tool which helped Gibson become a world-leading manufacturer.

The ES-5, Super 400s, artist models and hugely popular ES-175 were brand leaders. The...